Why Use The Products Of Swami Ramdev?

Ayurveda is a system of medicine that involves the treatment of several diseases and aliments by the use of herbal plants, roots and seeds. With the passing time, more and more people are choosing it because of the effectiveness and affordability it offers. People in India as well as outside the country are accessing it.

In India, there are many ayurvedic companies that do sell their products to cater the needs of the people. Among all of them, the biggest is Patanjali Ayurved Limited. Baba Ramdev and Acharya Balkrishna founded the company in year 2006.

Other than health products, the company also offers:

• Home Care
• GroceryPersonal CareHealth Care
• Medicine
•  Nutritional Products

The products of the company are popularly known as Swami Ramdev products. Growing at rate of more than 10 times in terms of revenue in last 5 years, the company is present in every sector that connects it with people. Due to its reach, Patanjali is currently on its way of becoming the biggest FMCG Company in the country.

However, the founders of the company did not start it for the purpose of earning profits. At the beginning, it was small startup as Divya Pharmacy with the aim of giving Ayurvedic medicines to people. Seeing the overwhelming response and requests, the operations were expanded to cater a huge number of people.

All the products of the company are sold at attractive discounts in comparison to competitors. Each by-product of their items and offerings directly comes from the farmers. The company gets the boost in profits due to non-presence of intermediariesand producing goods at cheaper rate. Swami Ramdev products are trusted among the masses and have the reach among the diverse sectors of market due to Ramdev and his popularity. 

The points that lead Patanjali to success are:

• Low price

• High quality

• Strong and Good Distribution Channels

• Simple packaging of products 

• Effective media promotions

• Word of mouth

Each Patanjali product is marketed as pure and free from any chemical giving out no side effects when used. Patanjali and Swami Ramdev products have given a headache to many marketers and multinationals as it uses the unconventional way of working.

The aim of the company is to grasp the attention of the customers that are brand-loyal not the one who are sensitive to the price and its changes. In a short span of time, Baba Ramdev and his follower, Acharya Balkrishna has bought a revolution in the market through the company.

One can see the advertisements of the company with the voice of yoga guru saying that the products offered are good alternatives of the costly ones of multinationals with much better quality and approach.

The image of Baba Ramdev is much more than a yoga guru now as he is now referred as an industrialist due to the rise of Patanjali as a company.